SHIFT HUB (Hideki Kubo)
Singapore-based market research, distributor/partner development and meeting setup for Japanese firms in SE Asia
Profile
Based in Singapore, I help Japanese companies research Southeast Asian markets and develop sales channels, working on the ground through to execution. For about 15 years I covered Japanese companies' business in Southeast Asia as a reporter and editor-in-chief for a Japanese business news media company, and served as head of its Indonesian and Singaporean entities. Having seen both companies that grew in the region and companies that chose to withdraw, I provide support that goes beyond desk research. [Services] - Market research and interviews with local companies and industry players - Developing distributors, sales partners and customer prospects; setting up and attending business meetings - Trade show visits and exhibition support - Project management for Singapore company setup (selecting and coordinating incorporation, accounting and law firms) [Selected cases] - Interviews with manufacturers in Thailand - Meetings with Malaysian distributor candidates for an industrial machinery maker - Overseas marketing plan for a PFAS-free nanofiber - Singapore incorporation and business launch for a fintech company - Sales channel development in Singapore for food equipment makers, together with local distributors [Company setup] Incorporation, accounting, tax and legal work are handled by partner incorporation, accounting and law firms in Singapore; I manage the overall process and support the business launch. For work visas, I refer clients to a partner visa agency. [Background] - Systems engineer at an IT company - Reporter and editor-in-chief at a Japanese business news media company (about 15 years); head of its Indonesian entity (about 6 years) and Singaporean entity; also worked in corporate planning - Founded SHIFT HUB in Singapore in 2025 - About 18 years living in Southeast Asia (Singapore and Indonesia) - Master's degree, Griffith University (Australia) Strong in manufacturing and B2B. Thailand and Vietnam are covered together with local partners.